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Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one of the leading department stores in the United Kingdom. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty, tech and more.

ASOS offers over 850 brands in tall, petite and curve ranges. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con sets. Nasty Gal, a well-known brand, focuses on vintage inspired styles. BooHoo is a fast-fashion giant, provides affordable womenswear.

ASOS

ASOS was established in 2000 with trendy shopper in their twenties as its primary target market. The company initially sought to raise startup funds through the sale of cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would bring the best returns.

The ASOS website offers a wide selection of sizes and products including maternity and extra size clothes accessories, shoes, and stationary. It also offers a variety of trend guides and #AsSeenOnMe posts to give inspiration. Customers can also add items to their wish list and create private boards to store their favourites.

The ASOS mobile app offers seamless shopping that includes the synchronization of items saved and a quick checkout. The app also displays inventory information, which can help to avoid disappointment when items are out of inventory. This feature is a great example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion label that sells clothes for women, men and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can buy clothing on the internet, in more than 500 Asda stores, and on the George Website.

The new collection is a part of the 'quiet luxury' style, with pieces made of silk, cotton and linen blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, designs new store plans and directives "generally every six weeks". Visual Retailing's retail planning software to modernise and future-proof its planning process. This allows it to send briefs and layouts for merchandising with unbeatable speed, simplicity, [Redirect-Java] and efficiency. The company also makes use of StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds. They can then be uploaded into the Visual Retailing system for instant use in VM layouts. This aids in enhancing the merchandising efficiency and ensure that all its stores are provided with the identical information.

Debenhams

Debenhams is one of the most storied department stores, and has a broad selection of clothing and other items. It has a broad selection of brands, and offers regular discounts and sales. The company also provides various services to help customers find the products they're searching for.

The first store opened in London in 1778, initially as a drapers' store. In the following years, it grew into a major department store chain with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It has a significant online presence.

Debenhams has continued to operate its online store despite stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The deal highlights the increasing power shift from retailers burdened by brick-and-mortar investment to their more agile online counterparts. This trend is expected to continue as sales in physical stores are expected to decrease.

Topshop

Topshop is an online retailer of fashion. It offers clothing for men and women, as well as accessories. It offers a variety of brands, including Collections and Boutique. The company offers an option to style services that recommend clothes according to the persona of the customer. This is a great option for indecisive people or fashion novices.

In the past, a trip to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store's cavernous interior full of makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of pounding house music. However the fortunes of the company have shifted for the worse and it appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point as the closest shopper on the high street was to catwalk fashions however, this was the thing that ultimately ended it. When Asos and Boohoo started offering the same bang-on-trend trends at a lower cost, customers quit visiting the shops in masses.

Unintentionally

Missguided is a UK fashion site that sells trendy pieces inspired by the style of celebrities. Its website is feminine in theme that features white and pink. It also features different female models and clothing items on its webpage. The site offers free next-day delivery and discounts for students.

The site has a broad selection of products and is geared towards 16-34 year olds. The brand is a part of Boohoo the clothing retailer that also sells trendy clothes for the same market. The site features bold headings with images of clothing. Boohoo lets users subscribe to their newsletter and receive emails on new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and Ethernet Cable 25 Ft owed millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of high-end fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. In addition to its own label the company also has brands like Pretty Little Thing, Nasty Gal, Baby merino sleeping bag 4 seasons Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people who are in search of fashionable and modern clothes at a low cost. This market segment, comprised of people who are under 30 years old, represents a huge market segment worldwide.

Boohoo's employees receive a number of perks, including competitive bonus schemes and long-term financial security with pension plans. Boohoo also focuses on employee health with gyms in the workplace and free healthcare cash plans and mental health services. The company is renowned for its dedication towards size inclusivity. It provides detailed clothing size charts to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and DIY tools. The site also offers a variety of international brands and products.

Go to River Island for fashionable pieces inspired by celebrities and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture inspired designs. These are perfect for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their collection includes cosmetics and cutting-edge electricals. They also stock a wide range of household items including unique tea caddies.